Online advertising spend in UK hits £2.26bn in first half of 2011
Online advertising spend in the UK has grown by 13.5% this year, according to the Internet Advertising Bureau.The surge in FMCG marketing, as well as an increase in online video use, saw online...
View ArticleGAME goes into administration
After the announcement last week that GAME was set to appoint an administrator, it has been revealed today that the business is now in administration.Mike Jervis and Stuart Maddison from...
View ArticleIndustry reacts cautiously to forecasts of a media boom
Advertisers have reacted with caution to an industry survey projecting that the entertainment and media industry could be worth as much as £54bn by 2018, warning that around half of all ads still go...
View ArticleMonitoring of personal social media data by employers to rise, PwC predicts
Personal data from Facebook, Twitter and other social media sites will be monitored more by employers over the next decade, PwC suggests, with the aim to improve employee wellbeing.The future of work:...
View ArticleTrends to watch in 2015: Amazon media, InMobi, Carrot Creative, and other NY...
Trends to watch in 2015: Industry leaders weigh inAs Mobile World Congress wraps-up in Barcelona, members of the New York Advertising Club have weighed in on what they think 2015 has in store.While...
View ArticleUS programmatic ad revenue totaled more than $10bn last year
Programmatic buying and selling of online display ads reached $10.1bn in 2014, making up 20 per cent of the nearly $50bn total internet ad revenue last year, according to research conducted by the...
View ArticlePwCs entertainment lead Deborah Bothun on the global affect of OTT
PricewaterhouseCoopers’ (PwC) Deborah Bothun stopped by Found Remote’s booth to discuss the future of the industry. As the Global Entertainment& Media Leader and the US Entertainment, Media &...
View ArticlePwC report: even as media companies struggle, sports rights are more in...
PriceWaterhouseCoopers (PwC), the professional services firm, has released its annual sports market outlook “At the gate and beyond.”This year’s edition looks at the next five years and examines how...
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